12 MAY 2026
Nutrano Produce Group has been named a finalist for the 2026 Marketer of the Year Award, recognising marketing leadership and a long‑term commitment to brand investment, category growth, and expansion within Australia’s mandarin sector. The recognition reflects the success of Nutrano’s Delite Seedless Mandarins Afternoon Delite campaign - a social‑first, insight‑led strategy designed to reconnect mandarins with contemporary snack occasions and the audiences that shape them. By prioritising the platforms consumers use most, the campaign rebuilt relevance with Australia’s most valuable snackers while delivering strong behavioural and commercial impact.
Afternoon Delite was developed in response to declining category consideration, as mandarins lost traction with key snackers in an increasingly crowded snack landscape dominated by FMCG brands. Grounded in consumer insight, the strategy identified the afternoon snack as an opportunity to reposition mandarins as a convenient, feel‑good choice. Leveraging short‑form video, creator partnerships and shareable “snack hack” content, the campaign embedded Delite into everyday snack moments. Relatable storytelling and repeatable usage ideas drove organic engagement, cultural relevance and habit formation, translating social momentum into purchase consideration and consumption.
Beyond achieving record Delite sales in 2025, the nomination highlights Nutrano’s broader ambition to drive sustainable mandarin category growth through long‑term brand building and supply‑chain investment. In recent years, Nutrano has expanded its mandarin production footprint, investing in new farms, grower partnerships and varietal development to support increasing demand. Continued investment in the Delite brand has positioned it as Australia’s leading seedless mandarin brand with strong relevance for modern snackers.
“Being named a finalist for Marketer of the Year is recognition not just of a campaign, but of our long‑term belief that brand investment and marketing leadership are essential to category growth,” said Mr David Jordan, CEO, Nutrano Produce Group. “Afternoon Delite shows how fresh produce brands can operate in a commodity driven space and leverage modern marketing to connect with consumers and positively influence shopper behaviour and drive category performance.”
Mr Jordan also mentioned that “Continued investment in marketing capability, innovation and partnerships will remain central to Nutrano’s growth strategy, with Delite positioned as a flagship brand supporting the future of the mandarin category both domestically and internationally.”
The Marketer of the Year Award celebrates and recognises outstanding achievement in the field of marketing within the Australasian fresh produce industries Winners will be announced at the Hort Connections Gala Dinner on 4 June.